Adverts for junk food in addition to sweets would certainly be banned through all TV shows broadcast before the 21:00 watershed under Labour plans to tackle childhood obesity.
The party says the proposal forms part of a future child health bill which will be outlined in its election manifesto.
Products high in fat, salt or sugar are currently banned through being advertised during children’s TV only.
The Tories said they had the globe’s “most ambitious” child obesity plan which would certainly be put at risk by Labour.
According to Labour, introducing a ban on pre-watershed junk food promotions would certainly reduce children’s viewing of such adverts by 82%.
the item says the move would certainly affect programmes including The X Factor, Hollyoaks in addition to Britain’s Got Talent, shows campaigners say are favorite with children however not specifically aimed at them.
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Labour says its strategy on child health aims to halve the number of overweight youngsters within 10 years in an effort to curb the £6bn annual cost to the NHS of obesity.
The party said a £250m fund would certainly be created by halving the amount the NHS spends on management consultants each year. the item would certainly be used for investment in school nurses in addition to counselling services in primary in addition to secondary schools in England.
A future Labour government would certainly also measure progress in child health against international standards as part of an “ambition to make Britain’s children the healthiest within the globe”, the party said.
Labour’s shadow health secretary Jonathan Ashworth said some children were already obese when they started off school, while type 2 diabetes was costing the NHS about £10bn a year.
“which initiative can be Great for children however the item can be also Great for the taxpayer,” he told BBC Breakfast.
He said he was not calling for cereals such as Coco Pops to be banned or for parents to stop going to McDonalds, saying he happily took his own children there “once in a while”.
“We are asking people to think about the impact in addition to asking the advertising industry to recognise by putting their messages into things like Britain’s Great Talent all the time, the item can be having an effect on children saying they want to eat in addition to drink which stuff.”
The Conservatives’ childhood obesity plan announced last August set out the action local communities, the food industry, schools in addition to the NHS should be taking over the next 10 years.
the item was criticised by health experts, the health select committee in addition to campaigners for being “weak” in addition to “watered down”.
however Tory public health spokesman Nicola Blackwood said: “Reducing childhood obesity can be vital. which’s why the public health watchdog says which the childhood obesity plan we’ve put in place can be the most ambitious within the globe, in addition to why we have one of the strictest TV advertising regimes of any country.
“We spent £3.4bn on public health programmes last year – which can only be funded by a strong economy which Jeremy Corbyn would certainly risk with his nonsensical economic ideas.”
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