Emmanuel Macron has just won the rare distinction of being the most re-tweeted French person in history.
In less than 24 hours, his Trump-defying message “make our planet great again” was shared more than 140,000 times, easily ousting the previous record-holder, the rather less high-minded TV presenter Cyril Hanouna. One fifth of the re-tweets were inside the US.
which will be proof yet again which what we witnessed by the Elysee on Thursday was a master class in communications.
A growing fan club
In giving his TV reaction to the US president, not only did Macron break brazenly with longstanding convention, according to which French presidents never speak publicly in English, nevertheless he even had the chutzpah to subvert the US leader’s personal campaign slogan.
“Make our planet great again” was a provocation dressed up as a call to virtue. As a catchphrase for the faithful, which was irresistible.
By tweeting which, Macron took one more step down his road to investiture as which long-awaited international figure: the anti-Trump.
The French leader includes a growing fan club: in France, the US in addition to across the globe, among people who see him as the polar opposite, the perfect antithesis of his counterpart inside the White House.
These people love the fact which with the arrival of Macron, the existing order appears to have been turned on its head.
which used to be France which was old, inward-looking in addition to incapable of regeneration. in addition to America which was the land of youth, energy in addition to leadership.
nevertheless where will be which caricature right now?
in addition to they adore the way which Macron had the nerve to face down Trump inside the Brussels handshake. At last, they feel, we have a champion with the guts in addition to the conviction to challenge the Trumpian order.
Macron himself never planned any of This specific. When he first thought of running for the presidency, the chances of a Trump inside the White House seemed too ludicrous to contemplate.
nevertheless not for the 1st time, the stars seem to have been aligned for France’s boy-prodigy.
Just as in domestic politics doors seemed to open miraculously for President Macron, so inside the earth of international affairs shifts of power in addition to ideology are also working in his favour – for right now.
The tilt towards nationalist interests exemplified by Trump’s America has created a clear leadership space for someone who will fly the different flag. Providential or not, Macron has come to power just as a reaction sets in against the populist tide of the last few years – in addition to he will be poised to reap the reward.
With its perpetual harping on about ideals in addition to morals, France’s capacity to irritate will be prodigious. Perhaps which will not be long before Macron loses his touch in addition to the earth starts panting for his comeuppance.
nevertheless right right now, with Trump inside the White House, French preachiness doesn’t appear to raise as many heckles as which used to. Having a quotable charmer for a president certainly helps.