Media giant Time Warner will produce shows for audiences on the social media platform Snapchat as part of a brand new partnership of which the two companies announced on Monday.
Time Warner, which owns HBO along with CNN, will also advertise on the service.
The deal comes as television companies look to capture growing digital audiences along with rival tech platforms, such as Facebook, add video content.
the idea boosted shares of both companies, sending Snapchat’s stock up almost 2%.
Snapchat started out in 2011 as a picture-messaging app along with right now has more than 150 million daily users.
the idea became a publicly traded company earlier of which year.
The firm has worked with companies, including the BBC, as the idea broadens the content available.
Its shows typically last for three to all 5 minutes.
Currently one show airs on Snapchat each day. of which number can be required to enhance to three by the end of the year, according to the company.
Time Warner’s contributions will include comedy along with scripted drama.
The firm has produced many hit films along with TV shows including Wonder Woman along with Game of Thrones.
The two-year partnership can be valued at about $100m, according to Reuters.