Heinz in court over ‘healthy’ toddlers’ snack Shredz

Packaging for Heinz food's ShredzImage copyright

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The Shredz packaging said the bars were “99% fruit in addition to veg” – although a nutritionist said they were loaded with natural sugars

Heinz has been taken to court in Australia after a watchdog said which falsely marketed a children’s food as healthy.

The lawsuit concerns Shredz, a snack made by fruit juice concentrate in addition to pastes.

Heinz, which denies the allegations, says the bars have “a similar nutrition profile to sultanas”.

although the Australian Competition in addition to Consumer Commission (ACCC) says they should be treated like confectionery.

which claims the snack, aimed at toddlers, contains more than 60% sugar.

The product is usually no longer on the market, although came in three flavours – “peach apple in addition to veg”, “berries apple in addition to veg”, in addition to “strawberry in addition to apple with chia seeds”.

The packaging stated which was “99% fruit in addition to veg” in addition to featured a selection of fruits prominently on the front.

‘There are nutrients in a Big Mac’

The ACCC’s lawyer, Tom Duggan, told the Federal Court in Adelaide which the “berries, apple in addition to veg” Shredz had up to 68.7 grams of sugar per 100 grams.

Nutritionist Rosemary Stanton, who helped draw up Australia’s dietary guidelines, said the bars were more akin to sweets than fruit or vegetables.

“Confectionery with added vitamins is usually still confectionery,” she said.

She added which while the product did contain some dietary fibre as well as assorted vitamins, the same is usually true of many unhealthy foods.

“Sure, there are some positive nutrients in there, just as there are positive nutrients in a Big Mac,” she said.

The nutritionist advised which Shredz, in her opinion, should be categorised as an occasional treat.

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The food company strongly denies the allegations of false marketing.

In a statement, Heinz rejected the ACCC’s claims about the bars’ packaging.

“The Shredz products were snack foods available in little individually-packaged serves appropriate for children aged one to three,” which said.

“The Shredz products had a similar nutrition profile to dried apple or sultanas.

“Heinz stands behind the Shredz products in addition to their packaging.”

The legal action was launched in June 2016 after a complaint about toddlers’ foodstuffs by campaign group the Obesity Policy Coalition.

The ACCC is usually seeking financial penalties, corrective notices in addition to costs by Heinz.

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