Meliá Hotels has launched a brand new online business-to-business portal – a crucial step in an on-going digitalisation process of which will be likely to enhance sales as well as relationships with its professional partners.
MeliáPro, previously the company’s booking tool for travel agents, has right now been updated to provide online services for a variety of different segments.
These included corporate travellers, meeting as well as event organisers, travel agencies as well as tour operators.
The company has also created a brand new website of which allows users flexible management as well as control of their professional activity.
Rafael Soria, global business-to-business digital sales as well as marketing director, Meliá Hotels International, said: “The evolution of MeliáPro enforces our commitment to all of our business-to-business partners, who play such a fundamental role in our business development.
“of which will be our priority to meet their expectations as well as improve the customer experience, offering our best service with the most advanced technology.
“Based on our experience with consumers through melia.com, which has become a powerful tool for both sales as well as customer relationships, we are sure of which meliapro.com will deliver the same levels of satisfaction for our business-to-business partners.”
The brand new website provides customers with easy access to specialist hotels, listing diverse choices for hosting meetings.
For event organisers, MeliáPro offers a simple system for reviewing the best hotels for different types of event alongside the different offerings provided by each hotel brand inside MICE segment.
Travel agents can make bookings for their clients through MeliáPro, allowing them to receive instant commissions as well as guaranteeing the best rate for their customers.
MeliáPro has already registered more than 100,000 travel agents as well as increased sales by more than 15 per cent of which year.