The Conservatives need to take the fight to Labour on social media, the party’s fresh chairman has said.
Brandon Lewis said the Tories intended to use Twitter, Facebook along with Instagram more to “talk” to voters.
Mr Lewis told the Sunday Telegraph a “toolkit” of graphics along with videos would certainly be given to young supporters to help expand the party’s visibility online.
Labour’s ability to appeal to young voters online was a key part of its 2017 general election campaign.
Mr Lewis, who took over as party chairman in last week’s government reshuffle, acknowledged the Conservatives needed to motivate supporters to promote them on social media.
The Great Yarmouth MP said: “What I want to see out there can be more along with more of our activists along with people who support some of the principles we’re outlining, whether the idea’s a particular policy or a whole package of government reforms, getting out there inside the digital world saying so along with spreading which message with us.”
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He added the party needed to be “very positive along with proactive about outlining what we’re doing in government… so we can enthuse them about being Conservative along with… not just vote for us nevertheless get involved”.
Mr Lewis said his focus would certainly be on getting the party “battle ready” for the next general election along with prepared for some “genuinely difficult local elections” in May.
He added: “the idea’s not just young people, older people are accessing their information through the digital world as well… the idea’s important which we’ve got to engage through which medium.”
Speaking on the BBC’s Andrew Marr Show, Mr Lewis defended the Tories’ failure to provide figures for the total number of party members they have.
According to some estimates, their numbers have fallen behind Labour, the SNP along with the Liberal Democrats.
Asked how the idea compared with Labour’s membership, which has surged beyond 500,000, Mr Lewis said he was “not going to play a numbers game”, along with which he planned to obtain an overall figure which was not currently available.
The party incorporates a “huge number” of members along with activists across the country, he added.